Shashank Prasoon
Performance Marketing Specialist | Digital Marketing Manager — Results-driven, data-powered, and built for growth.
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Professional Summary
Results-driven Performance Marketer with 3+ years of experience in generating high-quality leads and driving business growth through data-driven strategies. Specialised in building high-converting funnels, optimising landing pages, and scaling campaigns with strong ROAS. Experienced in leveraging automation, AI tools, and advanced tracking systems to maximise performance and reduce acquisition costs.
3+ Years
Performance Marketing Experience
High-Converting Funnels
End-to-end funnel design & optimisation
AI + Automation
Scalable growth through advanced tools
Strong ROAS
Data-driven campaign scaling
Core Competencies
A comprehensive skill set spanning paid media, funnel architecture, analytics, and creative strategy.
Performance Marketing
Meta & Google Ads — Lead Generation & Funnel Design
Conversion Rate Optimisation
Landing Pages — ROAS Optimisation & Data Analytics
Marketing Automation
WhatsApp API — Audience Targeting & Retargeting
Meta Creative Strategy
Andromeda 2026 — Conversion Tracking (Pixel, CAPI, GA4)
Digital Marketing Manager
Oct 2023 – Feb 2026
BOP Realty Pvt. Ltd. (Real Estate Industry)
7x
ROAS in 2024
Delivered exceptional return on ad spend
15x
ROAS in 2025
Scaled performance to new heights
600+
Qualified Leads/Month
With improved lead quality
30%
Reduction in CPL
Through systematic campaign & funnel optimisation

Managed ₹3.5L+ monthly ad budget across Meta & Google Ads platforms.
Key Responsibilities at BOP Realty
Paid Campaign Management
Managed and optimised paid campaigns across Meta and Google Ads platforms.
Funnel & Automation Design
Designed high-converting lead funnels integrated with WhatsApp automation.
Landing Page Optimisation
Built and optimised landing pages to improve conversion rates.
Advanced Tracking Implementation
Implemented advanced tracking (Meta Pixel, Google Tag Manager, GA4, Conversion API).
Creative Strategy
Developed creative strategies aligned with Meta Andromeda updates (hook-based, UGC-style creatives).
Analytics & Scaling
Used analytics and insights to scale campaigns and improve ROI.
Freelance Performance Marketer
2020 – 2023
Delivered 3x–5x ROAS across multiple client projects spanning real estate and solar energy sectors.
Projects Delivered
  • Delcon Homes, Patna (Real Estate)
  • Lohiya Infra Pvt. Ltd., Mathura (Real Estate)
  • Bordoisila Power and Infra Pvt. Ltd., Guwahati (Solar Energy)
Responsibilities
  • Executed paid ad campaigns for lead generation
  • Designed and optimised sales funnels
  • Conducted audience and competitor research
  • Improved campaign performance through testing and data analysis

Selected for a paid internship at GoDaddy, gaining hands-on practical experience in digital marketing and campaign execution.
Skills, Platforms & Tools
Skills & Expertise
  • High-Converting Landing Page Optimisation
  • Funnel Design with Humanised Automation
  • Meta Ads Creative Strategy (Andromeda 2026 aligned)
  • Conversion Tracking & Audience Analytics
  • Retargeting & Lead Nurturing Systems
Platforms
  • Meta Ads (Facebook & Instagram)
  • Google Ads
  • SEO
  • Google My Business
  • WhatsApp API Automation
Tools & Technologies
  • Google Tag Manager
  • Google Analytics (GA4)
  • Meta Pixel & Conversion API
  • WhatsApp API Automation
  • SEMrush, Ahrefs (Keyword Research)
  • Meta Ads Library (Ad Research)
  • Google Ads Transparency Centre
  • AI Tools: ChatGPT, Perplexity, Claude, DeepSeek
  • Automation Tools: n8n
  • DV360 (Currently Learning – Programmatic Advertising)
Education
1
2017
10th
Jawahar Navodaya Vidyalaya, Garhwa, Jharkhand
2
2019
12th – Information Technology
Jawahar Navodaya Vidyalaya, Bokaro, Jharkhand
3
2019 – 2022
BBA & Digital Marketing
CCSU University, Meerut, UP
Value Proposition
What I Bring
High-Quality Converting Leads
Proven ability to generate high-quality converting leads consistently.
ROAS & Business Profitability
Strong focus on ROAS and business profitability at every stage.
End-to-End Funnel Systems
Expertise in end-to-end funnel systems (Ads → Landing Page → Automation → Conversion).
Data-Driven CPL Reduction
Ability to reduce CPL through data-driven optimisation.
AI + Automation for Scalable Growth
Skilled in leveraging AI + automation for scalable growth.
Career Objective
To work as a Performance Marketer in a growth-focused organisation where I can apply my expertise in paid media, automation, and funnel optimisation to drive measurable business results. Targeting roles in the range of 8 LPA.
📍 Location
India
📞 Phone
+91 7903768481
🔗 LinkedIn
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